Hold That Tiger!

One of the funniest commercials involving women chasing men (even before the AXE commercials gained notoriety) was aired sometime in the 80's here in the Philippines for a clothing brand with the basic lyrics of "Hold that tiger" in its catchy jingle. The clothing brand was and is LE TIGRE.

(Wikipedia) Le Tigre is an American brand of apparel designed to rival Lacoste in styling. First offered in 1977, Le Tigre polos sported a leaping tiger in lieu of Lacoste's signature crocodile. The brand made a comeback in 2003, after being out of production through the 1990s. Le Tigre had become popular during the later 1980s.

I'm not sure if they

ever did disappear in the Philippines since up to now an outlet store that sells Le Tigre is still up and running along Shaw Boulevard Mandaluyong in the building beside Puregold Liberty Center.

TIP: If buying a Le Tigre polo shirt and you have a waistline of roughly 40-42, buy the XL. It's at Php500.00 (for all that cloth!).

Aside from Lacoste and Le Tigre, the Philippines had its own version of aclassic, vintage brand called Collezione (the logo is the famous key; now it has the key and the Philippine map). More on Collezione later.

I know some of you weren't even born when this brand hit the shelves but hey, Vintage really is back in style. If you don't believe me, what are the supposed modern brands still in use and being bought by Pinoys nowadays --- There's Lacoste, FOSSIL, Collezione, Sebago, Keds (the first sneaker), Sperry Top-sider (the world's original boat shoe), LEVIS, etc.