Putting Collezione Back on the Map

Had the chance to be a consultant once for Collezione C2 and one of the things I said was we needed to get the brand back on everyone's fashion radar --- a distinctively young, fresh and nationalistic idea or take on the designs and collections --- this was the time that the youth was decidedly very pro-Pinoy.

And fashion designer and now Collezione C2 creative director Rhett Eala stepped-in and did his magic of coming up with the Philippine Map designs.

Oh this did wonders for the brand but then again after a few months and after getting so much acclaim for the designs, Collezione C2 suffered the most flattering insult --- it got copied by everyone! How hard was it to put the Philippine map on a shirt right?

If I were still the consultant, I would be asking and finding a solution to this question: SO after the Philippine map, what's next?

Anyway, three things the copycats didn't do right were the "burda" of the map --- it was downright sloppy unlike the one made by Collezione C2; and another thing was the quality of the polo shirt itself. The quality of Collezione-made polo shirts is, really for me unequaled since the 80s (kudos to Mr. Joey Qua and family).

The third and last is the most important --- the cheaper copycat versions didn't have OUR size!

As I wrote before, if your waistline is somewhere in the vicinity of 40 to 42 inches, get the 2XL from Collezione C2.

By the way, they still have sizes up to 4XL. GREAT!