"I'm not fat. I'm big-boned..." - Cartman (South Park)

Wednesday, February 1, 2012

Mossimo Bikini Summit 2007


Almost five years ago I had the chance to produce the 2007 Mossimo Bikini Summit. The overriding concept of the contest to me is one of the more brand-loyal concepts in the history of this competition as we tried to bring back Mossimo to its roots as a street wear brand. My partner and I gave it a little more twist by injecting the look and feel of the movie "Fast and the Furious" to ensure that the bikinis as well as the street clothes would gel into one cohesive concept.

I am particularly proud to say that the contestants and winners of the 2007 MOSSIMO BIKINI SUMMIT made a name for themselves immediately after the contest. The interesting cast of characters to name a few were Jacqui Christian, Arra Castro, Gail Nicolas, Cherry Kubota, Zara Aldana, and a host of other interesting characters like Andy Smith (boyfriend of Jacq Yu of the famed Elasto Seal commercial seen often during Pacquiao fights), and now Bikram Yoga instuctor to the stars Al Galang.

One of the more sought after winners up to now is half-Pinay and half-Japanese Cherry Kubota, or Chek who has graced the pages of FHM, and was hailed as the Century Tuna Super Bods.

Shown in the picture above right is Chek modeling for Level Up with yours truly wearing the racing shirt specially designed for the online casual game Crazy Kart and CK2RBO.

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